Five Easy Hot Dogs - Packaging

Songs so smooth you’d think its ketchup

The album was recorded during a road trip from Los Angeles to Utah. ‘Five Easy Hot Dogs’ isn’t some grand artistic statement. It’s not filled with emotive jazzy ballads or surfy dream pop. Instead Mac Demarco aimlessly wandered along the west coast, creating a track a day to justify the trip; compiling fourteen instrumental musak-esc songs to fill the 35 minute runtime.

This redesign encapsulates the goofy, yet melodic energy of the album. A simple squirt of a ketchup bottle is the basis of the design, really defining itself as a typographical representation of the music.

Deliverables:

  • Merchandise

  • Packaging

  • Typography