This Junior Ranger program redesign reimagines a beloved National Park Service tradition with a fresh, illustrative approach rooted in conservation, sustainability, and strong identity design. Inspired by the spirit of exploration and stewardship, the project introduces a cohesive visual system that encourages young visitors to connect more deeply with the land and their role in protecting it.

Through sketching, mind mapping, and experimenting with special print paper, the redesign embraces tactile, eco-friendly materials that support the program’s mission. A hand-drawn illustration style adds warmth and invites kids to learn through play and curiosity.